The invisible pink unicorn is a symbol for atheism that originated on the net. The idea goes that the concept of a divine entity, “God”, is just as unreasonable as an invisible pink unicorn because neither can be proved. However, many atheists believe in alien life, and not only that, but intelligent alien life, for which there is also no evidence. The point of this website, movie and guild is to expose the hypocrisy of comparing theism to belief in an invisible pink unicorn when many atheists have the exact same belief, only in aliens instead of a deity.
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